Timing IS Everything: The Best Time to Air Your Sponsorship Message

When juggling multiple platforms, markets, and budgets, it can be difficult to know exactly when is the best time to become visible, to commit to a campaign and get the word out about your organization.

Good news! When it comes to scheduling a campaign, we offer a ton of flexibility.  If you’re in the midst of planning, the sooner you contact your Michigan Radio account executive, the better! Let us help you plan your schedule in ways that will help you reach your goals!

But, really, when should you schedule with Michigan Radio?

There’s no easy answer to that question, but it’s a great place to start!

Do you have seasons when you’re busier than other times? It seems inevitable that during certain times of the year your phone will be ringing off the hook and your calendar jam-packed.

Focusing your marketing efforts during your busiest time would be a great for capitalizing on activity to help meet your annual goals!  This can be a great time around which to focus your marketing efforts – your message reaches the ears of additional customers when they may need your products and services the most!

The opposite is true too. Is your business or organization hectic enough during your busy time, that any additional marketing efforts would be unnecessary?  It’s also possible to use your slower season to plant the seed with our listeners so that they’ll be well aware of your organization when they need products and services that you offer.

Even better than selecting your busy or slower season is to air your message as much as possible, across all seasons.  This allows you to reach people at all points in their buying/decision making cycle.

You can’t go wrong with Michigan Radio!  Contact us to discuss your goals and let us help to set up a schedule timed for when YOUR organization needs it most!

Posted in Branding.