Branding with Michigan Radio: What IS Branding?

You’ve heard about branding and how important it is for the success of your business.  You have put time and energy toward making your logo recognizable and becoming a ‘household name’ in your industry.  You’ve had meetings, both internal and external, about the best way to differentiate your business from the steady stream of competitors out there.

Are you still feeling like you don’t really have your arms around this “whole branding thing”?  Great news!  Michigan Radio can help with that!

Most people think “name brands” when they think of branding: “Kleenex”, “Coca Cola”, “Microsoft”, “Ford”.

They are right.  Kind of.

So what is branding, precisely? Isn’t it the same thing as marketing?

Branding is strategically building your name, planning to make yourself recognizable and managing what your customer base thinks of when they see your logo or hear your business name.

Marketing is carrying out your branding plan: creating your logo, placing your ads, writing your copy.  Marketing is the tactical part of your branding plan.

Now that you know what branding is, learn more about managing what your customer base thinks of when they think of in the next post of the series.

See all the posts in the ‘Branding with Michigan Radio’ category here or go to the next post here.

Posted in Branding, Branding with Michigan Radio.