Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”

Your budget is a crucial component in your decision to market your organization. We understand that this is a “make-or-break” aspect of your decision-making process.

Value

When deciding where your marketing dollars go, we feel it’s important to not just look at the amount, but to also consider the value. Michigan Radio Sponsorship is unlike any other marketing investment out there. Your organization is gaining exposure while you are investing in Michigan’s journalistic integrity and fostering goodwill within the community. Michigan Radio sponsorship is an effective marketing tool that aligns your organization with our mission: to provide “… stimuli for a broader knowledge, fuller understanding, and deeper appreciation of the humanities, of the sciences, and of social, economic and civic problems”. Who wouldn’t want to be a part of that?

Charitable donation

Public radio is one of the few ways to promote your organization that is also altruistic. Your sponsorship allows us to buy programming, fund our newsroom and give Michigan’s citizens the news they deserve. Your contribution is a charitable donation that is integral to strengthening Michigan’s community and access to information.

Exclusive

Michigan radio sponsorship would allow you to reach an exclusive, heavy listening audience who would otherwise miss your message if you choose to only advertise on commercial radio. As the top public radio station in the state, Michigan Radio reaches more than half a million listeners a week. Including sponsorship with Michigan Radio as part of your marketing plan ensures that your message will reach a more thorough audience.

Can you afford not to partner with Michigan Radio?

Posted in Converting Obstacles to Opportunities, NPR, The Halo Effect.