Resolutions for Your 2018 Marketing Goals

As we embark on a new year, we pause to reflect on the highs and lows of the past 12 months and make our pledges to positive change and greater growth. Jump start your New Year’s resolutions with a conversation about how Michigan Radio can help make the next year the best yet for your organization.

Resolution 1: Set Goals

What are you trying to accomplish in 2018?

Perhaps increasing your new business, or bringing back repeat customers? Are you looking to consistently sell-out your event tickets?  Increase traffic to your website?

Whatever your goal may be, start working backwards from there.

Resolution 2: Reach the Right Audience

Creating a profile of the perfect client for your organization is an excellent way to evaluate if your marketing efforts are targeting the right people and directing them to take action. In creating this user persona, you and your team will hone in on what makes your organization special.

Resolution 3: Follow Through

Making a plan is only the first part of a real marketing effort.  Next is putting it into action, tracking its effectiveness and course correcting when needed.  Making sure that your organization is consistently perceived positively by the audience that you are trying to reach is essential.

This is where Michigan Radio comes in.

As the most listened to public radio station in Michigan, we are in a unique position to deliver your message to an audience that is engaged, educated and affluent.  With a weekly cume of more than a half million listeners from Grand Rapids to Detroit, we also reach a lot of these highly sought after Michiganders.

Once you come up with your customer profile, ask us how that matches up with our audience – we can make sure Michigan Radio is the right fit for you before you commit to a schedule with us.

From our own research of NPR listeners, we know that public radio sponsorship continues to convey strong benefits for sponsors, including improved brand perceptions and consideration.  Associating your brand with Michigan Radio will help you take full advantage of The Halo Effect.

If you’re ready to make this the best year for your organization, to have clients thank you for supporting a public service, and put a little altruism in your marketing efforts, contact us to become a sponsor on Michigan Radio.

Posted in Branding with Michigan Radio, Good For You Good For Michigan.