Your Brand Can Thrive in the Age of Advertising Overload

Digital media has changed our media landscape, allowing users 24 hour access to content and giving advertisers another avenue to reach consumers.

As a result, consumers are now the target of more advertising than any other time in history. There has been a 500% increase in commercial ads over the past 20 years.

Despite $200 billion being spent on advertising each year, businesses are only reporting a 2% growth.

Advertising burn out is causing the opposite of the intended effect of marketing. For example, digital ads experienced as intrusive are inadvertently causing consumers to stop using those very brands.

So, how can your brand break through the noise?

Michigan Radio sponsorship offers a solution to this marketing conundrum.  Your message takes on value to your customers and prospects when you attach it to something that’s important to them.

Our audience is tuned in to Michigan Radio because they care about the programming that we provide. They listen longer than commercial radio listeners and they don’t change the station during breaks.

 Our listeners don’t skip our breaks because our sponsorship messages are part of the programming and they’re brief.  The Michigan Radio audience is curious to know who is supporting us and they want to support our sponsors.

Your message can reach an audience that is engaged, both with our programming and sponsors.

Lift your brand above advertising overload with a Michigan Radio sponsorship.

 

Posted in The Halo Effect.