The 2016 numbers are in and the results are impressive.
Michigan Radio has been the most listened to public radio station in the state for several years, but 2016 saw a 47% audience increase in Grand Rapids over 2015!
Nielsen reports that public radio stations across the country have seen similar growth in audiences. The momentum comes from the hunger of listeners to understand and process what’s going on in their neighborhood, the nation, and the world.
This makes Michigan Radio far and away the most listened to public radio station in Grand Rapids and also makes us the number 5 station overall, including commercial radio. This is significant because it is not common for a news format public radio station to break the top 5 stations in a market like Grand Rapids.
Have you been trying to reach Grand Rapids with news about your products, services and events? Now is the time to use a sponsorship with Michigan Radio to reach an audience that is engaged and interested in your message.