Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.

The first and most important step to building rapport is finding common ground.  If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.

That’s where Michigan Radio comes in.

By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about!  Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.

Your sponsorship message gives our audience two crucial pieces of information:

  1. Your message, delivered in our high-quality, content rich environment

  2. Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!

Contact us to find out how we can help you start building rapport with our audience today!

Posted in Audience, Branding, Converting Obstacles to Opportunities, The Halo Effect.