Insights, Not Soundbites: Cutting Through The Clutter

Your message will stand out on Michigan Radio.

Why?  Because we have very little clutter.

Michigan Radio limits the number of sponsors and the number of messages per program.  This means that our listeners are not inundated with spot after spot about our sponsors, giving your message greater impact and a greater chance to influence the buying decisions of our listeners.

Traditional advertising is written to cut through the clutter.  All the “ACT NOW!!”, “SHOP TODAY!”, “LIMITED TIME OFFER” of commercial radio is designed to grab the attention of the audience because, while they are “dialed in” to the station, they certainly are not dialed in to the ads.

As a matter of fact, one-third of commercial radio listeners say that they always or usually change stations during the 16-26 minutes of commercials per hour.

Michigan Radio typically airs 1-2 minutes of live-read underwriting credits per hour, surrounded by our high quality programming. Your message, delivered calmly by our respected on-air hosts, is received as unobtrusive and tasteful: well over half of public radio listeners (59%) agree that they pay attention to sponsorship announcements.

Have you been considering a Michigan Radio corporate sponsorship?  We can answer your questions and get you on the road to sharing your message with our highly desirable audience.  Contact us for more info!

Posted in Audience, Insights, Not Sound Bites.