Insights, Not Sound Bites: Building Relationships with Public Radio

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.*

In previous posts on the principles of public media, we talked about what supporting a strong civil society means to us and how we do it with integrity.

This time we’re going to talk about how important building relationships are to our mission.

We rely on our community to provide us with their perspective, knowledge and experiences and to be a part of the conversations that we are having on a regular basis.  In return, we work hard to be respectful, honest and effective in the services that we provide.

We also rely on our community to support us financially, both personally and with corporate sponsorship.  We understand that businesses need their dollars to work for them, so we make sure that we help you find the best message schedule for your branding or event campaign.

Our account executives aren’t just here to sell air time – we are here because we care about the mission of Michigan Radio. More than that, we care about your business – we want to see you thrive and celebrate your success along side of you!

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

*For more information about where NPR and NPR member stations get their funding, click here.

Posted in Insights, Not Sound Bites, Principles of Public Media, Sponsorship Updates.