Making the Connection: The Halo Effect

The positive sentiment that listeners have towards companies that support the community service of NPR and public radio stations is known as the “halo effect”.

NPR listeners believe associated companies are responsible, stable, professional, credible and socially conscious. They also believe they are good stewards, kindred spirits, community-focused, and smart marketers!

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 Contact us or contact your account executive to find out how we can put the halo effect to work for you!

Posted in Branding, The Halo Effect.