Michigan Radio Audience Growth Across the State

Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo.  Michigan Radio continues to be the top NPR station in each of these markets.

Michigan Radio’s audience growth in West Michigan is particularly noteworthy, as the station now ranks among the top three stations in both Grand Rapids and Kalamazoo in terms of average listening audience. This top three ranking includes both commercial and public radio stations serving these markets. Michigan Radio also remains the most-listened-to radio station of any kind in Ann Arbor, a distinction the station has held for over a decade.

This recent audience growth solidifies Michigan Radio’s position as Michigan’s most-listened-to NPR station, and among the top public radio stations nationwide in terms of listening audience.

In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month.

If your business isn’t already reaching the Michigan Radio audience with your sponsorship message – what are you waiting for?

Contact Us today to be heard on Michigan Radio across the state!

*Source:  Nielsen Audio- Spring 2017; Persons 12+, Mon-Sun, 6AM-12Midnight.

We’re Hiring a Corporate Support Account Executive

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan.  If you are goal oriented, a motivated self-starter with a high sense of accountability, able to organize your time effectively, while maintaining a winning attitude, and you love public radio, then contact us.

Job Summary – Do Work That Matters
Working as a Corporate Sponsorship Account Executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. Media sales experience is desired, but if you have background in fields such as insurance, job placement, professional services, or pharmaceutical sales many of those skills may also apply.

As an account executive, you will be expected to cold-call decision makers at local and regional businesses, meet face to face with them to understand their marketing needs and develop sponsorship proposals that offer marketing solutions to help them grow their business.  You will manage every aspect of the account relationship with top notch customer service – from prospecting and closing the deal to copywriting to troubleshooting issues –you will be accountable for the full sales cycle.

Required Qualifications – Do You Have?

  • Excellent communication skills with the ability to write and present in a professional and motivating manner.

  • Ability to be persuasive and communicate with conviction regarding Michigan Radio’s unique value proposition and importance.

  • Strong analytical and strategic thinking skills, and ability to formulate successful selling strategies.

  • A fundamental belief in and ability to deliver exceptional customer service.

  • Exceptional organizational skills and attention to detail.

  • Effective time management skills with ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment.

  • Ability and willingness to accept and understand rules and procedures

  • Flexibility to work productively in a team

  • Accountability to function independently and productively off sight.

  • Capacity to thrive in a deadline focused environment.

  • Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT.

  • Experience and proficiency with social media platforms such as LinkedIn, Twitter, Facebook etc.

  • Strong tech problem solving abilities and an aptitude for mastering new technologies

Compensation and Benefits – Michigan Radio Offers

  • Salary plus Commission Plan. Average first year income $50k+ with subsequent uncapped income potential.

  • Comprehensive benefits plans for medical, dental, vision, flexible spending accounts, disability and life plans; employee assistance program. Retirement Savings: 401(k) plan.

  • Targeted sales training and dedicated management support.

  • Team of smart, creative, collaborative and enthusiastic people.

How To Apply
Go to www.umjobs.org and click on Keyword. Enter the following Job # 137970.  Follow online application instructions.  Please upload ONE document containing: (1) a cover letter explaining your interest and how your skills are aligned specifically to the Account Executive position and (2) your resume.

This is your opportunity to sell us on being a qualified candidate for this position! Resumes without cover letters will not be considered.
For more information contact Kathy Agosta at kagosta@umich.edu or 734.763.5984.

University of Michigan EEO Statement
The University of Michigan is an equal opportunity/affirmative action employer.

Featured Sponsor: Flint Institute of Arts

By Kathryn K. Sharbaugh, Director of Development, Flint Institute of Arts

Guest Blogger

Founded in Michigan in 1928, the Flint Institute of Arts (FIA) proudly holds the rank of the second largest art museum in the state and runs one of the largest museum art schools in the entire nation. Demonstrating the power of the visual arts, the FIA provides lifelong learning opportunities to engage and educate an ever-growing diverse and regional audience.

Dedicated to making art available, approachable, and accessible to everyone, we offer a broad range of interpretive programs that allow people to access information on the permanent collection and temporary exhibitions that reach more than 160,000 people each year. This includes guided tours, lectures and community dialogues, art classes, workshops, and studio demonstrations. Also, every weekend from September through June, we screen independent films presented by the Friends of Modern art whose selections are tailored to reach all audiences.

The Flint Institute of Arts in Flint Michigan

The Flint Institute of Arts in Flint Michigan

For well over a decade, the FIA has participated in supporting Michigan Radio. Through sponsorship, Michigan Radio has generously shared its vast audience of dedicated listeners with us.

“Over the past several years, the staff has worked hard to reshape the FIA’s role in the community and the success we’ve experienced would not have been possible without our ongoing relationship with Michigan Radio and its listeners,” expressed John B. Henry, Executive Director of the FIA.

The station of choice of many patrons and an effective component to our advocacy, Michigan Radio helps the FIA to fulfill our mission statement: to advance the understanding and appreciation of art for all through collections, exhibitions, and educational programs.

Thank you, Michigan Radio.

Learn more about Flint Institute of Arts

Learn more about becoming a Michigan Radio Sponsor

Your Michigan Radio Sponsorship & The Flint Water Crisis

Schram_Headshot_3-19-15

From Stephen Schram, Michigan Radio Executive Director and General Manager

 The Flint water crisis has evolved from a compelling and serious statewide story that has catapulted to national impact in the last several months, with coverage in The New York Times, Time Magazine, and even Rolling Stone, as well as national TV news shows.

Michigan Radio has been bringing this story to our listeners across the state from the very beginning, including the city’s 2014 water supply switch to the Flint River and the first reports of lead in the drinking water last July.

Our Michigan Radio reporters — Lindsey Smith, Steve Carmody, Rebecca Williams, Kate Wells and others, have also been explaining the story to listeners nationwide on NPR nationally distributed programs such as All Things Considered, Here & Now, The Diane Rehm Show, and On Point.  On national cable channels, our coverage and reporters have been part of stories on MSNBC and live interviews, with Michigan Radio’s Lindsey Smith featured on The Rachel Maddow Show. Many local public radio stations across the country have also incorporated Michigan Radio’s Flint coverage into their news programs and website content feeds.

As a valued corporate sponsor of Michigan Radio, you help to provide the resources that make this high quality, in-depth coverage possible. In return for your sponsorship, you benefit from higher levels of exposure for your brands and events.

Michigan Radio’s web stream has seen more activity in recent months, with January’s traffic posting 20% growth in unique (non-duplicated) session connections, compared to last year’s monthly average. Our reliable and growing audio stream, which is provided free to all without paywall, hosts listeners across Michigan and all over the world who hear our news reporting and YOUR corporate support messages, read live by our hosts.  In addition, michiganradio.org has seen a growing surge in visitors, resulting in YOUR webtile receiving record numbers of impressions.  In January 2016 alone, our total impression for sponsored webtiles, grew nearly 200% from the fourth quarter average of 2015.  January’s record impression traffic of 4,367M is really making an “impression” for your tile messaging.

If you’re not currently a sponsor of Michigan Radio but have been considering it, the time has never been better.

Your support will help us continue and expand the coverage that our listeners have come to expect, not only due to the Flint Water Crisis, but for all the stories that we cover now and will enterprise in the months ahead – all focused on Michigan. In return, your message will be seen and heard in our high-quality, content-rich environment, giving you the exposure and ‘halo’ that you’ve been looking for.

Contact us today learn more about corporate sponsorship and marketing your brand with Michigan Radio.  Call 734-764-9210 or email our Director of Corporate Support, Kathy Agosta: kagosta@umich.edu.