Michigan Radio: Good For You, Good For Michigan

Michigan Radio has the high-quality audience that you have been trying to reach. Our audience cares about the content that we bring to them and they care about our sponsors. Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.

Our listeners care about Michigan – just like you do. Just like we do. We know that our listeners care because of their high level of engagement with projects like The Next Idea and State of Opportunity and programs like StateSide with Cynthia Canty.

Good For You, Good For Michigan

 

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station.

Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Good For You, Good For Michigan: State of Opportunity

Sponsoring public radio is “smart-marketing” –our listeners think so* and so do our sponsors!

Check out what Pauline from Short’s Brewing Co. had to say about sponsoring Michigan Radio:

“Michigan Radio is a smart way to increase our brand awareness across the state of Michigan. Their dedication to covering the state of Michigan aligns well with Short’s commitment to this great state, and we appreciate their educational approach to programming. We have received positive feedback from our fans when they have heard our spots. Working with Michigan Radio has been nothing less than a wonderful experience.”

With our high-quality content and our highly engaged audience, a sponsorship of Michigan Radio can position your company as a strong Michigan brand.

Our listeners care about Michigan – just like you do.  Just like we do.  We know that our listeners care because of their high level of engagement with projects like The State of Opportunity, which discusses how to break the cycle of poverty for Michigan’s kids.  With stories about education, abuse, crime and punishment, disabilities, and adoption, The State of Opportunity investigates the plethora of barriers that Michigan children face by asking the question: Can Michigan Kids Get Ahead?

By becoming a Michigan Radio Corporate Sponsor, you let our listeners know that you support the future of Michigan’s kids and of Michigan’s future.

Michigan Radio is good for Michigan.  Sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012*

 

Good For You, Good For Michigan: The Next Idea

Michigan Radio has the high-quality audience that you have been trying to reach.  Our audience cares about the content that we bring to them and they care about our sponsors.  Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.*

the next idea logoOur listeners care about Michigan – just like you do.  Just like we do.  We know that our listeners care because of their high level of engagement with projects like The Next Idea, which is focused on moving Michigan forward in a positive way.  The Next Idea has gotten an increasing level of attention from our audience online: users are spending more time reading The Next Idea essays than they are with any of our other digital content.** 

We produce The Next Idea right here at the station in Ann Arbor.  Your sponsorship dollars support programs and projects like The Next  Idea directly, as well as helping us remain an NPR News station.

By becoming a Michigan Radio Corporate Sponsor, you let our listeners know that you support the positive conversation that we are having about Michigan’s future.

Michigan Radio is good for Michigan.  Sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Contact your account executive or complete the contact request to get more information!

*Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012

**Source: Google Analytics michiganradio.org