Align Your Brand with Michigan Radio

We’re proud to share that NPR has been named 2017’s ‘Brand of the Year’ by the  Harris Poll EquiTrend News Service. More than 100,000 U.S. consumers voted on 4,000 brands. The “News Service” category includes newspapers, news websites, wire services and news aggregators.

NPR ranked the highest in this category when voters considered familiarity, quality and consideration.

“Forty one million listeners trust their local public radio station each week to deliver the fact-based, unbiased journalism they need to stay informed about the news in their communities and the world,” said Meg Goldthwaite, NPR’s Chief Marketing Officer. “But listeners love NPR because public radio provides insights on life and culture—authentic voices they may not hear anywhere else and stories that will spark their curiosity.”

As Michigan’s most listened to NPR station, Michigan Radio provides award winning, locally produced coverage and content, as well as delivering NPR news and cultural programming to more than 530,000 people each week.

With record-breaking audience increases in 2016 and a wildly successful spring 2017 Member Drive, Michigan Radio listeners continue to demonstrate their appreciation and support of the unbiased, informative and authentic journalism that we provide.

Their support also extends to our corporate sponsors.

“Sponsors are increasingly concerned about the quality of the environments their brands align with and how it reflects on their business,” says Gina Garrubbo, President & CEO of National Public Media, NPR’s sponsorship subsidiary. “This affirmation of trust and quality reinforces our research demonstrating the halo effect that sponsors of NPR programming benefit from.”

As research has shown, our audience is also committed to supporting our sponsors: 74% of listeners say they’re more likely to do business with a company that sponsors public radio.

Take the opportunity to align your brand with Michigan Radio and NPR. Deliver your message to our engaged, intelligent and supportive listeners across Michigan.

Check out our series on Branding with Michigan Radio to learn more.

We’re Hiring a Corporate Support Account Executive

Michigan Radio is looking for a determined and persuasive sales person to meet, and work with businesses and organizations around Michigan.  If you are goal oriented, a motivated self-starter with a high sense of accountability, able to organize your time effectively, while maintaining a winning attitude, and you love public radio, then contact us.

Job Summary – Do Work That Matters
Working as a Corporate Sponsorship Account Executive in public broadcasting is similar to that of a salesperson in commercial broadcasting or local print media. Media sales experience is desired, but if you have background in fields such as insurance, job placement, professional services, or pharmaceutical sales many of those skills may also apply.

As an account executive, you will be expected to cold-call decision makers at local and regional businesses, meet face to face with them to understand their marketing needs and develop sponsorship proposals that offer marketing solutions to help them grow their business.  You will manage every aspect of the account relationship with top notch customer service – from prospecting and closing the deal to copywriting to troubleshooting issues –you will be accountable for the full sales cycle.

Required Qualifications – Do You Have?

  • Excellent communication skills with the ability to write and present in a professional and motivating manner.

  • Ability to be persuasive and communicate with conviction regarding Michigan Radio’s unique value proposition and importance.

  • Strong analytical and strategic thinking skills, and ability to formulate successful selling strategies.

  • A fundamental belief in and ability to deliver exceptional customer service.

  • Exceptional organizational skills and attention to detail.

  • Effective time management skills with ability to juggle multiple tasks and clients with timely and appropriate prioritization and goal attainment.

  • Ability and willingness to accept and understand rules and procedures

  • Flexibility to work productively in a team

  • Accountability to function independently and productively off sight.

  • Capacity to thrive in a deadline focused environment.

  • Strong PC computer skills including proficiency with MS Word, Excel, Outlook, Gmail, PowerPoint, and CRM software such as Salesforce or ACT.

  • Experience and proficiency with social media platforms such as LinkedIn, Twitter, Facebook etc.

  • Strong tech problem solving abilities and an aptitude for mastering new technologies

Compensation and Benefits – Michigan Radio Offers

  • Salary plus Commission Plan. Average first year income $50k+ with subsequent uncapped income potential.

  • Comprehensive benefits plans for medical, dental, vision, flexible spending accounts, disability and life plans; employee assistance program. Retirement Savings: 401(k) plan.

  • Targeted sales training and dedicated management support.

  • Team of smart, creative, collaborative and enthusiastic people.

How To Apply
Go to www.umjobs.org and click on Keyword. Enter the following Job # 137970.  Follow online application instructions.  Please upload ONE document containing: (1) a cover letter explaining your interest and how your skills are aligned specifically to the Account Executive position and (2) your resume.

This is your opportunity to sell us on being a qualified candidate for this position! Resumes without cover letters will not be considered.
For more information contact Kathy Agosta at kagosta@umich.edu or 734.763.5984.

University of Michigan EEO Statement
The University of Michigan is an equal opportunity/affirmative action employer.

Michigan Radio Keeps Growing!

Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.

“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.

Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*.  Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.

Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**

Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.

^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
*Source: http://www.npr.org/2016/10/18/498390457/npr-sees-large-ratings-increase
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+      Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.

Featured Sponsor: Flint Institute of Arts

By Kathryn K. Sharbaugh, Director of Development, Flint Institute of Arts

Guest Blogger

Founded in Michigan in 1928, the Flint Institute of Arts (FIA) proudly holds the rank of the second largest art museum in the state and runs one of the largest museum art schools in the entire nation. Demonstrating the power of the visual arts, the FIA provides lifelong learning opportunities to engage and educate an ever-growing diverse and regional audience.

Dedicated to making art available, approachable, and accessible to everyone, we offer a broad range of interpretive programs that allow people to access information on the permanent collection and temporary exhibitions that reach more than 160,000 people each year. This includes guided tours, lectures and community dialogues, art classes, workshops, and studio demonstrations. Also, every weekend from September through June, we screen independent films presented by the Friends of Modern art whose selections are tailored to reach all audiences.

The Flint Institute of Arts in Flint Michigan

The Flint Institute of Arts in Flint Michigan

For well over a decade, the FIA has participated in supporting Michigan Radio. Through sponsorship, Michigan Radio has generously shared its vast audience of dedicated listeners with us.

“Over the past several years, the staff has worked hard to reshape the FIA’s role in the community and the success we’ve experienced would not have been possible without our ongoing relationship with Michigan Radio and its listeners,” expressed John B. Henry, Executive Director of the FIA.

The station of choice of many patrons and an effective component to our advocacy, Michigan Radio helps the FIA to fulfill our mission statement: to advance the understanding and appreciation of art for all through collections, exhibitions, and educational programs.

Thank you, Michigan Radio.

Learn more about Flint Institute of Arts

Learn more about becoming a Michigan Radio Sponsor

Creating a Marketing Plan

Here we are in June, with a busy fiscal year ahead of us!  Are you planning for success in FY17? A marketing plan is essential to building your business, providing a guideline for your goals and strategies and a document to analyze your success at the end of the year.

As you consider your marketing plan, there are a few questions to be considered:

  • General vs. Specific – Are you trying to build general awareness or do you want to promote a specific event or product?

  • Audience – Who are you trying to reach? Where do they live?  Are they affluent, educated? What are their buying habits?

  • Budget – How much have you allocated to marketing and growing your business?

Once you’ve built your plan, let us help you meet your goals!

We can customize a campaign to focus the attention on a specific product or event, or we can build a branding campaign to build awareness for your company.

With a Michigan Radio Sponsorship, you will reach our highly-coveted audience of affluent, educated and engaged Michiganders across the bottom half of the state.

Consider making a Michigan Radio Sponsorship a part of your marketing plan for FY17 – contact us for more information.

Your Michigan Radio Sponsorship & The Flint Water Crisis

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From Stephen Schram, Michigan Radio Executive Director and General Manager

 The Flint water crisis has evolved from a compelling and serious statewide story that has catapulted to national impact in the last several months, with coverage in The New York Times, Time Magazine, and even Rolling Stone, as well as national TV news shows.

Michigan Radio has been bringing this story to our listeners across the state from the very beginning, including the city’s 2014 water supply switch to the Flint River and the first reports of lead in the drinking water last July.

Our Michigan Radio reporters — Lindsey Smith, Steve Carmody, Rebecca Williams, Kate Wells and others, have also been explaining the story to listeners nationwide on NPR nationally distributed programs such as All Things Considered, Here & Now, The Diane Rehm Show, and On Point.  On national cable channels, our coverage and reporters have been part of stories on MSNBC and live interviews, with Michigan Radio’s Lindsey Smith featured on The Rachel Maddow Show. Many local public radio stations across the country have also incorporated Michigan Radio’s Flint coverage into their news programs and website content feeds.

As a valued corporate sponsor of Michigan Radio, you help to provide the resources that make this high quality, in-depth coverage possible. In return for your sponsorship, you benefit from higher levels of exposure for your brands and events.

Michigan Radio’s web stream has seen more activity in recent months, with January’s traffic posting 20% growth in unique (non-duplicated) session connections, compared to last year’s monthly average. Our reliable and growing audio stream, which is provided free to all without paywall, hosts listeners across Michigan and all over the world who hear our news reporting and YOUR corporate support messages, read live by our hosts.  In addition, michiganradio.org has seen a growing surge in visitors, resulting in YOUR webtile receiving record numbers of impressions.  In January 2016 alone, our total impression for sponsored webtiles, grew nearly 200% from the fourth quarter average of 2015.  January’s record impression traffic of 4,367M is really making an “impression” for your tile messaging.

If you’re not currently a sponsor of Michigan Radio but have been considering it, the time has never been better.

Your support will help us continue and expand the coverage that our listeners have come to expect, not only due to the Flint Water Crisis, but for all the stories that we cover now and will enterprise in the months ahead – all focused on Michigan. In return, your message will be seen and heard in our high-quality, content-rich environment, giving you the exposure and ‘halo’ that you’ve been looking for.

Contact us today learn more about corporate sponsorship and marketing your brand with Michigan Radio.  Call 734-764-9210 or email our Director of Corporate Support, Kathy Agosta: kagosta@umich.edu.

Good For You, Good For Michigan: Stateside with Cynthia Canty

Stateside with Cynthia Canty  covers a wide range of Michigan news and policy issues — as well as culture and lifestyle stories. In keeping with  Michigan Radio’s broad coverage across southern Michigan, Stateside with Cynthia Canty focuses on topics and events that matter to people all across the state.

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Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station. Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that
you are good for Michigan, too.

 

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

A Note of Thanks

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From Stephen Schram, Michigan Radio Executive Director and General Manager

In the spirit of the upcoming Thanksgiving holiday, I would like to extend my sincere thanks and appreciation to you as a valuable Michigan Radio corporate sponsor.

 In addition to being a wise marketing decision for you, your sponsorship of Michigan Radio helps to support the vital news and information programming that means so much to our state.  From the State of Opportunity project to Stateside with Cynthia Canty, Michigan Radio works diligently every day covering the news stories that affect our lives as citizens of Michigan, and helping our listeners better understand their state, nation and world.

Our Michigan focused journalism, along with our national and international reports from NPR News, offer a well-rounded, informed perspective that is unmatched in our state.  Through your investment, we are able to make our content available on-air and online, through our digital platforms, led by michiganradio.org, live streaming and the Michigan Radio app.

Your investment as a corporate sponsor has also supported the Michigan Radio news team.   Our local journalists have been recognized with scores of awards from numerous organizations including the award for General Excellence from the Michigan Associated Press, and multiple Station of the Year awards from the Michigan Association of Broadcasters.  Michigan Radio has also received national awards from the Public Radio News Directors, Inc., Radio Television Digital News Association, UNITY: Journalists of Color, and the Association for Women in Communications.

The reality is, we would not be able to provide our award-winning local journalism without YOUR generous support.  On behalf of our 51 dedicated professionals, we’re grateful that you have made an investment and commitment in the power of public radio.  With your support, we look forward to a strong 2016!