Audience Profile: Buying Habits

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!
By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can reach our engaged audience!

Creating a Marketing Plan

Here we are in December, with a busy year ahead of us!  Are you planning for success in 2018? A marketing plan is essential to building your business, providing a guideline for your goals and strategies and a document to analyze your success at the end of the year.

As you consider your marketing plan, there are a few questions to be considered:

  • General vs. Specific – Are you trying to build general awareness or do you want to promote a specific event or product?

  • Audience – Who are you trying to reach? Where do they live?  Are they affluent, educated? What are their buying habits?

  • Budget – How much have you allocated to marketing and growing your business?

Once you’ve built your plan, let us help you meet your goals!

We can customize a campaign to focus the attention on a specific product or event, or we can build a branding campaign to build awareness for your company.

With a Michigan Radio Sponsorship, you will reach our highly-coveted audience of affluent, educated and engaged Michiganders across the bottom half of the state.

Consider making a Michigan Radio Sponsorship a part of your marketing plan for 2018 – contact us for more information.

How to Keep Your Brand Growing

Studies* have shown that sponsorship of public radio continues to benefit brands after years of sponsorship.   Not only that, sponsorship benefits actually INCREASE over time – the more your name appears on public radio, the more your brand awareness with our listeners increases.  There is no sign that brand awareness ever “levels off” – so the longer you sponsor, the better it gets!

Contact us to find out how you can get started with a Michigan Radio sponsorship to grow the awareness of YOUR brand exponentially!

 

Brand Awareness Graphic

 

*Source: Lightspeed Research NPR Sponsor Impact Survey, 2009-2012

Audience Profile: Charitable Giving

NPR attracts an audience distinguished by its educational excellence, professional
success and community involvement. Listeners are choice consumers, savvy
business leaders and influencers who are active in their communities.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can reach our engaged audience!

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Converting Obstacles to Opportunities: Building Rapport

Building rapport with a customer is the first step in the sales process.  Making that connection can sometimes be difficult, but a Michigan Radio sponsorship can help you start it before you ever speak with your potential customer.

The first and most important step to building rapport is finding common ground.  If you are selling bikes and a person enjoys biking, you have some common ground, but it is important to have something in common outside of what you have to offer your customer.

That’s where Michigan Radio comes in.

By becoming a sponsor, you are letting our listeners (your potential customer base) know that you care about public radio – something our listeners are also passionate about!  Your sponsorship opens the door, and the conversation, before you ever have the opportunity to meet our audience.

Your sponsorship message gives our audience two crucial pieces of information:

  1. Your message, delivered in our high-quality, content rich environment

  2. Common ground with YOU – because our listeners financially support the station, just like your sponsorship does!

Contact us to find out how we can help you start building rapport with our audience today!

Reaching out to Michigan

As a Michigan Radio Sponsor, you’ll reach the most coveted of audiences available: discerning, affluent, educated, engaged.

Perhaps more importantly, you’ll reach that audience where YOU are doing business.

Michigan Radio’s listening area reaches all of southern Michigan, from coast to coast. If you are doing business in Michigan, we have the audience for you, with our signal reaching 80% of the population of the state!

Contact us to find out more about how you can reach the right audience in the right area to build your brand awareness!

Michigan Radio Coverage Map 2015 print large

 

Ann Arbor: The Most Educated City in America

We’ve been telling you about our educated and affluent audience, but we recently found that forbes.com is happy to back us up!

Ann Arbor Michigan tops the list of the ten most educated cities in America…”not only as the city with the best educated population, overall, but as the city with the highest percentage of “college-experienced adults or associate’s degree holders,” the highest percentage of bachelor’s degree holders, and the highest percentage of graduate or professional degree holders.”

There you have it folks – the most educated people in America, smack dab in the middle of Michigan Radio’s listening area.

What are you waiting for – try a Michigan Radio sponsorship and reach these smart ears!

Contact us to learn more!

Insights, Not Soundbites: Cutting Through The Clutter

Your message will stand out on Michigan Radio.

Why?  Because we have very little clutter.

Michigan Radio limits the number of sponsors and the number of messages per program.  This means that our listeners are not inundated with spot after spot about our sponsors, giving your message greater impact and a greater chance to influence the buying decisions of our listeners.

Traditional advertising is written to cut through the clutter.  All the “ACT NOW!!”, “SHOP TODAY!”, “LIMITED TIME OFFER” of commercial radio is designed to grab the attention of the audience because, while they are “dialed in” to the station, they certainly are not dialed in to the ads.

As a matter of fact, one-third of commercial radio listeners say that they always or usually change stations during the 16-26 minutes of commercials per hour.

Michigan Radio typically airs 1-2 minutes of live-read underwriting credits per hour, surrounded by our high quality programming. Your message, delivered calmly by our respected on-air hosts, is received as unobtrusive and tasteful: well over half of public radio listeners (59%) agree that they pay attention to sponsorship announcements.

Have you been considering a Michigan Radio corporate sponsorship?  We can answer your questions and get you on the road to sharing your message with our highly desirable audience.  Contact us for more info!

The Relevance of Radio

With a continuously expanding buffet of choices in media, the world seems to bounce from one screen to another, inundated with information and selections.

Where does radio fit in to this new world – more importantly, does it still fit in?

You may be surprised to know that 91% of Americans still listen to radio every week.  Which makes radio the most consumed media.

Radio is reaching all ages and all races – every demographic is tuning in.

  • 86.5% of Millennials spend an average of 12 hours per week with radio

  • 89.9% of Gen-Xers spend an average of 16 hours per week with radio

  • 86.8% of Boomers spend an average of 16 hours per week with radio

Why?

Radio is always on and always local.  There is a personal connection between the listener and the host – there’s just something about listening to someone talk when you’re driving.  It’s a conversation – a relationship really.

Michigan Radio’s listeners are committed to listening to our locally produced content as well as the NPR content that we provide.

Our audience is engaged – isn’t it time you found out how you can get them to engage with your brand?

Radio is still relevant – consider a Michigan Radio Corporate Sponsorship to ensure that you remain relevant, too.

Source: Nielsen National Regional Database, Fall 2014, M-Su 6am-Midnight, non PPM Markets