Michigan Radio Audience Growth Across the State

Michigan Radio’s listening audience has grown substantially across the state. According to this spring’s Nielsen Audio Report*, the station’s weekly listening audience grew by 3% in Detroit, 12% in Grand Rapids, 21% in Flint, 24% in Ann Arbor, and 26% in Kalamazoo.  Michigan Radio continues to be the top NPR station in each of these markets.

Michigan Radio’s audience growth in West Michigan is particularly noteworthy, as the station now ranks among the top three stations in both Grand Rapids and Kalamazoo in terms of average listening audience. This top three ranking includes both commercial and public radio stations serving these markets. Michigan Radio also remains the most-listened-to radio station of any kind in Ann Arbor, a distinction the station has held for over a decade.

This recent audience growth solidifies Michigan Radio’s position as Michigan’s most-listened-to NPR station, and among the top public radio stations nationwide in terms of listening audience.

In addition to the station’s over-the-air broadcast audience, more than 100,000 people across the state listen to Michigan Radio’s online audio stream each month.

If your business isn’t already reaching the Michigan Radio audience with your sponsorship message – what are you waiting for?

Contact Us today to be heard on Michigan Radio across the state!

*Source:  Nielsen Audio- Spring 2017; Persons 12+, Mon-Sun, 6AM-12Midnight.

Michigan Radio is Trending in Grand Rapids

The 2016 numbers are in and the results are impressive.

Michigan Radio has been the most listened to public radio station in the state for several years, but 2016 saw a 47% audience increase in Grand Rapids over 2015!

Nielsen reports that public radio stations across the country have seen similar growth in audiences. The momentum comes from the hunger of listeners to understand and process what’s going on in their neighborhood, the nation, and the world.

This makes Michigan Radio far and away the most listened to public radio station in Grand Rapids and also makes us the number 5 station overall, including commercial radio.  This is significant because it is not common for a news format public radio station to break the top 5 stations in a market like Grand Rapids.

Have you been trying to reach Grand Rapids with news about your products, services and events?  Now is the time to use a sponsorship with Michigan Radio to reach an audience that is engaged and interested in your message.

Contact us to find out how we can customize a schedule to fit your needs!

Michigan Radio Keeps Growing!

Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.

“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.

Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*.  Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.

Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**

Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.

^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
*Source: http://www.npr.org/2016/10/18/498390457/npr-sees-large-ratings-increase
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+      Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.

Converting Obstacles to Opportunities: No Political Ads = Less Competition

2016 is a presidential election year.

As a listener, we’re sure you know that Michigan Radio is a reliable, unbiased news source for political and election coverage.  This results in a significant uptick in listener engagement and visits to our website in election years.

When you are weighing your options for your marketing budget, remember that Michigan Radio does NOT air political ads.  This means that YOUR message does not have to compete with the loud, obtrusive and aggressive political messaging that you’ll hear on other stations.

Though your impressions and reach will be higher in an election year, our prices do not increase – which means more bang for your buck.  You also won’t have to compete against politicos for your ideal schedule.

Contact us to find out more about getting your message in front of our listeners this election year – and don’t get drowned out!

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

The Relevance of Radio

With a continuously expanding buffet of choices in media, the world seems to bounce from one screen to another, inundated with information and selections.

Where does radio fit in to this new world – more importantly, does it still fit in?

You may be surprised to know that 91% of Americans still listen to radio every week.  Which makes radio the most consumed media.

Radio is reaching all ages and all races – every demographic is tuning in.

  • 86.5% of Millennials spend an average of 12 hours per week with radio

  • 89.9% of Gen-Xers spend an average of 16 hours per week with radio

  • 86.8% of Boomers spend an average of 16 hours per week with radio

Why?

Radio is always on and always local.  There is a personal connection between the listener and the host – there’s just something about listening to someone talk when you’re driving.  It’s a conversation – a relationship really.

Michigan Radio’s listeners are committed to listening to our locally produced content as well as the NPR content that we provide.

Our audience is engaged – isn’t it time you found out how you can get them to engage with your brand?

Radio is still relevant – consider a Michigan Radio Corporate Sponsorship to ensure that you remain relevant, too.

Source: Nielsen National Regional Database, Fall 2014, M-Su 6am-Midnight, non PPM Markets

Insights, Not Soundbites: Serving with Integrity

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

In previous posts on the principles of pubic media, we talked about what supporting a strong civil society means to us and how we do it.

This time we’re going to talk about how we maintain our integrity while we serve our community.

In order to continue to build and maintain our reputation as a trusted, reliable and honest source of information, it is essential for us comply with FCC rules in every facet.

This impacts corporate sponsors because the FCC regulates the messages that public media can broadcast about their sponsors, including both the length and content (check out the FCC rules here).

The benefit of these rules is that Michigan Radio and all public media escape the high traffic advertising area of commercial media. Your message doesn’t have to be bigger, better, louder or faster to reach our audience – as Michigan Radio listener’s, they love the uncluttered, subtle support that your corporate sponsorship dollars provide.

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

Converting Obstacles to Opportunities: “We Don’t Have the Budget for Public Radio in our Marketing Plan”

Your budget is a crucial component in your decision to market your organization. We understand that this is a “make-or-break” aspect of your decision-making process.

Value

When deciding where your marketing dollars go, we feel it’s important to not just look at the amount, but to also consider the value. Michigan Radio Sponsorship is unlike any other marketing investment out there. Your organization is gaining exposure while you are investing in Michigan’s journalistic integrity and fostering goodwill within the community. Michigan Radio sponsorship is an effective marketing tool that aligns your organization with our mission: to provide “… stimuli for a broader knowledge, fuller understanding, and deeper appreciation of the humanities, of the sciences, and of social, economic and civic problems”. Who wouldn’t want to be a part of that?

Charitable donation

Public radio is one of the few ways to promote your organization that is also altruistic. Your sponsorship allows us to buy programming, fund our newsroom and give Michigan’s citizens the news they deserve. Your contribution is a charitable donation that is integral to strengthening Michigan’s community and access to information.

Exclusive

Michigan radio sponsorship would allow you to reach an exclusive, heavy listening audience who would otherwise miss your message if you choose to only advertise on commercial radio. As the top public radio station in the state, Michigan Radio reaches more than half a million listeners a week. Including sponsorship with Michigan Radio as part of your marketing plan ensures that your message will reach a more thorough audience.

Can you afford not to partner with Michigan Radio?

Insights, Not Sound Bites: How We Serve

The Principles of Public Media

Public broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

In our previous post on the principles of pubic media, we talked about what supporting a strong civil society means to us, as a station.

This time we’re going to talk about how we actually go about doing just that.

Projects and programs like Stateside, The Next Idea, State of Opportunity and The Environment Report are original to Michigan Radio. That means that we research, interview, write and produce these stories right here at the station.

With these programs and projects, we work to engage our listeners in conversation that gets them involved in what is happening in our state, how it impacts each of us and how we can be a part of positive change.

As a corporate sponsor, your dollars help to make these vital programs and projects possible.  Without you we wouldn’t have Issues & Ale discussions, It’s Just Politics or Michigan Watch! We appreciate your support and will keep putting your dollars to work in important ways!

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf

Insights, Not Sound Bites: Supporting a Strong Civil Society

The Principles of Public MediaPublic broadcasting includes media outlets that operate as a public service.  Unlike commercial broadcasting, public media is non-profit and operates from donations from private citizens and businesses.

As a public media station, Michigan Radio prides itself on supporting a strong civil society.  Which are fancy words for…what?

To put it simply, we are committed to improving society by providing information that educates, enriches and strengthens.  Unlike commercial news stations, we go beyond the headlines to discuss not only the how and why of events but the ways that we can prevent the negative ones and increase the positive.

Our Mission Statement: Michigan Radio’s mission is to produce and distribute trusted content to inform, educate, and entertain people who care about the State of Michigan and the world around them.

Every level of our organization is focused on this mission from reporters to management to membership. Every decision we make is to move our mission forward.

As a corporate sponsor, your support of our mission lends your organization credibility and lets our listeners know that being a part of a strong civil society is important to you.

Click on “The Principles of Public Media” under categories to see more in this series.

Source: http://pmintegrity.org/pm_docs/PrinciplesofPublicMedia_001.pdf