Michigan Radio’s digital team is committed to the continued growth of michiganradio.org with expanded stories, web streaming service, photos and videos to complement our listener’s public radio experience.
As a result of this commitment, michiganradio.org saw a significant increase in activity from web users in 2016, receiving more than 10 million pageviews from over 3.5 million users.
Sponsorship on michiganradio.org allows you to extend your radio message to our listeners online and to reach web users that are outside of our listening area. In 2016, the average one month web sponsorship received more than 200,000 impressions. Web sponsorship is a smart, affordable way to add a visual component to your radio copy message.
Contact us to learn more about how sponsorship on michiganradio.org can help you reach your marketing goals.
Be seen. Be Heard. Be Recognized.
Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 870,000 pageviews per month, you can reach the more than 346,000 unique users that visit our website monthly.
Make the most of your digital sponsorship with a web tile that will get attention and generate clicks!
Contact us to learn more about reaching our online audience with a web sponsorship!
Michigan Radio’s digital assets are becoming increasingly more important to our sponsors’ marketing strategies.
If you aren’t already utilizing Michigan Radio Digital Sponsorship to gain traction with our audience, take a look at the unique benefits this investment offers:
Measurable – Your webtile on michiganradio.org is trackable! You can measure engagement though your website’s analytics by designating a specific landing page or by tracking traffic from michiganradio.org.
Visual – Your digital sponsorship allows you to connect a graphic representation of your organization to your radio message. In addition to telling our audience what you’re about, you’ll also be able to show them your brand.
Unobtrusive – As with everything we do, our promotional messages are unobtrusive and have the feel our audience has come to love and appreciate. Our simple web tiles signal to our online audience that you support a service they trust and depend on.
Small Investment for a Large Audience – Our web tiles are prominently featured on michiganradio.org. With an average of more than 800,000 pageviews per month in 2016, michiganradio.org extends your radio schedule to our online audience. Our webtiles are priced by the month, versus by impression or click, allowing your rotating webtile to get as many views as possible. Webtiles are also discounted when paired with a radio schedule.
Have you thought about including Digital Sponsorship as part of your marketing campaign with Michigan Radio? What’s holding you back? Contact us to discuss!