With Gratitude to Our Corporate Sponsors

From Kathy Agosta, Director of Corporate Support

 

During 2015, Corporate Sponsorship at Michigan Radio experienced the exhilaration of continued positive growth and we anticipate another great year in 2016.

Also, like all of us, we have been reminded of the uncertainties of the world, and naturally reflect on the blessings we have, knowing that we can take nothing for granted.

I am personally grateful for all of you, our business supporters and station friends. Thank you for helping keep Michigan Radio vibrant and relevant.

I look forward to seeing and working with you in 2016, and to our continued mutual partnership in support of something else we all can truly be grateful for… Michigan Radio…

Warmest wishes for the New Year.

Converting Obstacles to Opportunities: Why Michigan Radio?

You already understand that radio is still relevant, but what makes public radio in general and Michigan Radio in particular a better place to air your message than commercial radio?

Here are the top reasons to air your message with Michigan Radio vs. a commercial station:

  • Your message reaches more of Michigan without losing the localized feel of radio

  • Your message stands out on our uncluttered air, since we only air 1-2 minutes of sponsor messages an hour (versus 15-20 minutes of ads on commercial radio)

  • Your message reaches an engaged, affluent and educated audience

  • Our audience is 74% more likely to do business with a public radio sponsor, due to the Halo Effect

  • We’re community minded – we care about what our listeners care about and what YOU care about

Public vs. Commercial

Contact us today to find out how a Michigan Radio sponsorship can benefit your business and your community!

Industry Spotlight: Real Estate

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your real estate business!

Converting Obstacles to Opportunities: What Makes a GREAT Web tile?

Your digital sponsorship will increase your exposure to Michigan Radio’s highly coveted audience. With more than 870,000 pageviews per month, you can reach the more than 346,000 unique users that visit our website monthly.

Make the most of your digital sponsorship with a web tile that will get attention and generate clicks!

 

Contact us to learn more about reaching our online audience with a web sponsorship!

Industry Spotlight: Museums, History & Culture

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you spread the word about your museum!

Michigan Radio: Good For You, Good For Michigan

Michigan Radio has the high-quality audience that you have been trying to reach. Our audience cares about the content that we bring to them and they care about our sponsors. Our listeners are engaged: 74% said that they are more likely to do business with a company that sponsors public radio.

Our listeners care about Michigan – just like you do. Just like we do. We know that our listeners care because of their high level of engagement with projects like The Next Idea and State of Opportunity and programs like StateSide with Cynthia Canty.

Good For You, Good For Michigan

 

Your sponsorship dollars support the programs and projects that we produce at the station as well as helping us remain an NPR News station.

Let our listeners know that you care about what they care about.

Michigan Radio is good for Michigan.
Your sponsorship of Michigan Radio lets our audience know that you are good for Michigan, too.

Thank You to our Ann Arbor area Sponsors!

On September 16th we hosted a Sponsor Appreciation event for our Ann Arbor area clients.  We enjoyed an afternoon dedicated to recognizing the contributions of valued Michigan Radio sponsors at HopCat of Ann Arbor, who provided an ideal venue for our event.

We appreciated getting to know our clients better and sharing with them more information about the programs that their sponsorship dollars support.  It is so important to us to recognize our sponsors and to be sure that you all realize how important your contributions are.

Thank you to the sponsors that were able to join us!

Accelerate Michigan Innovation Competition

Ann Arbor Transportation Authority

Bank of Ann Arbor

Charles Reinhart Company Realtors

Journeys International

Merit Network

People’s Food Co-Op

Retirement Income Solutions

Stout Systems

Industry Spotlight: Educational Events

Michigan Radio believes in the power of education and so do our listeners. Because our audience is actively engaged in the community, they have an interest in educational programming.

For example, our listeners are 178% more likely to attend a public rally or speech and 78% of listeners have an interest in the welfare of society.

With 86% of our listeners valuing their education, your message will reach a broad, intellectual base of listeners that are uniquely capable of supporting events that they are passionate about.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help promote your educational event and watch your audience grow!

Industry Spotlight: Insurance Providers

In the rapidly changing industry, it is essential to build relationships with decision makers at businesses that are seeking insurance solutions that you can provide.

In fact, our listeners are 98% more likely than the  average American to be the purchaser of insurance at their place of work, and with 53% of listeners  obtaining their medical insurance from their places of work, reaching out directly to individuals looking to purchase policies in the healthcare marketplace is essential to diversifying your client base.

In Addition, The Affordable Care Act has increased the number of people with insurance, but many of the newly insured have Medicaid or Medicaid HMO plans, which have a lower profit and higher rate of claim. NPR  listeners are 67% more likely than the average American to have a traditional fee-for-service health plan and half as likely to have Medicaid, meaning that you can sell your high quality insurance services to those who are looking for just that.

Michigan Radio can reach the audience that is looking for YOU to meet their insurance needs.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your health insurance business!