Industry Spotlight: Outdoor Leisure

The Michigan Radio audience is active, affluent and engaged – and they are interested in what you have to offer! 78% of our listeners have participated in a sport within the past 12 months and 65% of listeners own sporting or recreation equipment.

In fact, Michigan Radio listeners are 33% more likely than the average American to spend more than $250 on sporting and recreational equipment.

By putting your message directly in front of your target audience, you will be able to
showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your outdoor leisure business!

Industry Spotlight: Wineries, Breweries & Nightlife

The Michigan Radio audience is intelligent, affluent and engaged – and they are interested in what you have to offer! For example, 90% of listeners say they like to explore new things. As a brewery, exploring new flavors is what you are known for! So why not reach out to the 73% of our listeners who purchase alcohol with a Michigan Radio Sponsorship? By putting your message directly in front of your target audience, you will have the opportunity to showcase your product in a new way, giving yourself brand awareness to a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your brewery or winery grow!

Industry Spotlight: Environmental Services

Michigan Radio’s audience is intelligent, affluent and engaged…and they are interested in what you have to offer!

By putting your message directly in front of your target audience, you will be able to showcase your product and build brand awareness with a broader scope of consumers.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help you grow your environmental services business!

Thank You for Supporting Michigan Radio’s Growth

From Kathy Agosta, Director of Corporate Support

Throughout 2016, Michigan Radio has continued to experience significant audience growth, reaching more listeners than ever before.

Statewide, nationwide and around the world, our increasing audience of loyal listeners tune in everyday for news they know they can trust.

This is due in no small part to our corporate sponsors and their generous financial support of the programming and unparalleled news reporting that our listeners rely on. This past year our coverage of the Flint water crisis, the state of education in Michigan, the ever changing economic climate, and of course, the historic 2016 presidential election was especially compelling.

Looking forward to 2017 our Corporate Sponsors along with our contributing Members, will continue to be a vital part of what empowers Michigan Radio and strengthens our resolve to provide you with the highest quality news and information that you value.

My sincere appreciation for each of you- for being there for us and for helping to keep Michigan Radio vibrant and relevant.

With warmest regards from all of us at Michigan Radio.

Featured Sponsor: Calvin College

By Gail Heffner, Ph.D., Director of Community Engagement

Guest Blogger

gail-heffner-headshotCalvin College, a Christian liberal arts college ranked #1 in the Midwest*, has called Michigan home since its founding in 1876. We are rooted in this vibrant state, with branches of influence across Michigan and around the globe. Indeed, our continuing partnership with Michigan Radio—an organization that reaches communities in Michigan and beyond—is a natural fit.

Over half of the students that Calvin serves are from households in Michigan. We are proud to educate so many students and families from our great state alongside students from 47 other states, 5 Canadian provinces and 61 other countries.

dsc_0097Calvin is committed to investing deeply in the “mitten state,” from community nursing to business partnerships, ACT tutoring to low-income tax assistance, service-learning with nonprofits to environmental stewardship of our land and resources.  Our Plaster Creek Stewards initiative is one example. Calvin College faculty, students and community partners have been working together to restore health and beauty to the Plaster Creek waterway in West Michigan.

It makes sense that Michigan Radio is the place Calvin turns to get the word out about our world-class concerts, in-depth conferences and seminars, and the January Series: an annual lecture lineup deemed “fifteen days of a free liberal arts education.” We welcome many Michigan Radio listeners to our events, listeners who join us in being inquisitive about new ideas, hungry for truth, and passionate about solutions.

Thank you, Michigan Radio and listeners statewide, for participating in our community, whether through an hour-long event, four years of study, or a lifetime of learning.

Learn more about Calvin College

Learn more about becoming a Michigan Radio Sponsor

Michigan Radio Keeps Growing!

Radio is once again America’s number one reach medium. Even as the media landscape has become more crowded, radio has remained relevant and its ‘average audience per minute’ is growing^.

“This isn’t a medium that is only growing in one area (of listeners). All audiences are spending more time with radio,” Katz Media Group executive VP of strategy Stacey Lynn Schulman told Inside Radio.

Furthermore, public radio news and information programs in particular are seeing a large increase in ratings nationwide*.  Morning Edition, NPR’s morning drive program, grew by 26% in the adults 25-54 age demographic, while the afternoon drive program All Things Considered hit an all-time weekly audience high of 13.3 million.

Michigan Radio has experienced impressive audience growth this year as well, in our entire geographic area and particularly in the Metro Detroit region. Our weekly cume in the Detroit market has increased by 25%, to approximately 200,000 listeners per week since November of 2015. In addition, our total audience share (the percent of people listening to Michigan Radio) for the morning drive, including Morning Edition, is up by more than 250%.**

Now is the perfect time to make your organization’s message well known to the growing ranks of engaged public radio listeners. Contact us to plan your 2017 marketing schedule with Michigan Radio! Our Director of Corporate Support, Kathy Agosta, is available to help you take the first steps to a successful sponsorship campaign on Michigan Radio.

^‘Average audience per minute’, a metric used by Nielsen to track how much time users spend with a media platform, is showing that the average minutes spent with radio per week is growing among all age groups, from Millennials to Boomers.
*Source: http://www.npr.org/2016/10/18/498390457/npr-sees-large-ratings-increase
**Source: Nielsen Ranker, Detroit, Metro PPM. October 2016, multiple dayparts, P 6+      Michigan Radio is: WUOM-Detroit. WUOM/WFUM-Ann Arbor. WVGR/WUOM/WFUM-Grand Rapids. WFUM/WUOM/WVGR- Lansing. WFUM/WUOM-Flint.

Converting Obstacles to Opportunities: Timing Your Message by Buying Cycle

buying-cycle-11-1At any given time, Michigan Radio listeners are thinking about making important purchases.  Researching is the first step of the ‘buying cycle’, and according to marketing studies, most people research major purchases for several weeks before buying.

We’ve listed some top categories of purchases along with the average number of days a consumer spends in the buying cycle before the purchase is made.

Michigan Radio reaches an educated and affluent demographic across the state, Both our members, who support the station financially, and our listeners in general, tend to patronize Michigan Radio sponsors.

Your long-term sponsorship campaign on Michigan Radio keeps your brand top-of-mind with our listeners, no matter where they are in the buying cycle.

In addition, the public radio halo effect also ensures that our listeners have positive feelings about your brand – feelings that only get stronger the longer your message runs on Michigan Radio!

 Contact us to plan your messages for 2017!

Featured Sponsor: Allergy & Immunology Associates of Michigan

By Jeff Leflein, MD, Allergy & Immunology Associates of Michigan

Guest Blogger

AIA LefleinJeffreyFor over 30 years Allergy & Immunology Associates of Michigan has been a part of the medical community in southeast Michigan and has supported Michigan Radio since 2007.  Through sponsorship, Michigan Radio has allowed us to share throughout its listening audience that relief is available through diagnosis and advanced treatment for individuals suffering from allergies and asthma at our offices in West Bloomfield, Livonia, Novi, Brighton, Canton, Chelsea, and Ann Arbor.

 Our board certified physicians are dedicated to making life with allergies and asthma as comfortable and manageable as possible for our adult and pediatric patients.  This commitment is demonstrated in our community services, cutting edge clinical research team, and as well as in our clinical offices.

 Michigan matters to us. For years we have been working with local public and private schools and child care facilities to provide food allergy education by speaking to teachers and staff to provide safe school environments.   Our doctors played a major role in “EpiPens for School Program” so every public school throughout Michigan has life-saving doses of epinephrine.  Our physicians have remained active in both local and national events investigating the latest research discoveries and treatments.

 Michigan Radio is important to us as well.  As listeners, we are well aware of the profoundly valuable service that their journalism provides to the citizens of this state.  Using Michigan Radio to spread the word about our services just makes sense: we are able to reach an audience that is receptive and in need of our service while at the same time providing financial support to a cause that we care about.  There is no doubt that our relationship with Michigan Radio has nurtured the growth of this practice.

 As we expand, adding offices and physicians to serve our patients, we can be confident that our message on Michigan Radio is being heard across the state, in all the areas that we provide service.  When we open a new space in a community, the residents there have already heard our message on Michigan Radio, since we have been a long time sponsor.

 We expect to continue our mutually favorable relationship with Michigan Radio going forward, as Allergy & Immunology Associates grows to reach and serve the needs of our state’s citizens.

Learn more about Allergy & Immunology Associates of Michigan

Learn more about becoming a Michigan Radio Sponsor

Industry Spotlight: Educational Services

A Michigan Radio sponsorship will allow your school’s message to reach an audience that is interested in investing in the future of their children.

Because our audience is 58% more likely than the average American to be the parents of children under 6 years old, your message is reaching an audience that is currently on the brink of deciding on the future of their education of their children.

Also, because our audience is 176% more likely to have an individual income of over $150,000, they are financially capable of empowering their children by providing them with a strong education.

 

Contact us to find out more about how a Michigan Radio Corporate Sponsorship can help your educational services business grow!

Featured Sponsor: Flint Institute of Arts

By Kathryn K. Sharbaugh, Director of Development, Flint Institute of Arts

Guest Blogger

Founded in Michigan in 1928, the Flint Institute of Arts (FIA) proudly holds the rank of the second largest art museum in the state and runs one of the largest museum art schools in the entire nation. Demonstrating the power of the visual arts, the FIA provides lifelong learning opportunities to engage and educate an ever-growing diverse and regional audience.

Dedicated to making art available, approachable, and accessible to everyone, we offer a broad range of interpretive programs that allow people to access information on the permanent collection and temporary exhibitions that reach more than 160,000 people each year. This includes guided tours, lectures and community dialogues, art classes, workshops, and studio demonstrations. Also, every weekend from September through June, we screen independent films presented by the Friends of Modern art whose selections are tailored to reach all audiences.

The Flint Institute of Arts in Flint Michigan

The Flint Institute of Arts in Flint Michigan

For well over a decade, the FIA has participated in supporting Michigan Radio. Through sponsorship, Michigan Radio has generously shared its vast audience of dedicated listeners with us.

“Over the past several years, the staff has worked hard to reshape the FIA’s role in the community and the success we’ve experienced would not have been possible without our ongoing relationship with Michigan Radio and its listeners,” expressed John B. Henry, Executive Director of the FIA.

The station of choice of many patrons and an effective component to our advocacy, Michigan Radio helps the FIA to fulfill our mission statement: to advance the understanding and appreciation of art for all through collections, exhibitions, and educational programs.

Thank you, Michigan Radio.

Learn more about Flint Institute of Arts

Learn more about becoming a Michigan Radio Sponsor